I wonder if I’m too old or too dumb to understand all the stuff I need to know to get my author website up and running. The website is there, it’s just missing important stuff and even after a thorough and wonderful tutorial from one of the smartest guys I know, I feel like I’m trying to put together a 500 piece puzzle in which more than half the pieces are missing.

Things I need:

1) A Reader Magnet—that’s a free story offered to folks who sign up for my newsletter.

2) An Automated Onboarding Process—these are the emails that are generated automatically when someone signs up to receive my newsletter.

3) A Newsletter—exclusive information about my books delivered at regular intervals to those subscribing.

Now, I can write that darned newsletter, but I’m struggling with the reader magnet and the onboarding process. The reader magnet needs to be a…