On This Day … 29 December

Mental Health Matters

People (Births)

  • 1955 – Donald D. Hoffman, American quantitative psychologist and popular science writer.

Donald D. Hoffman

Donald David Hoffman (born 29 December 1955) is an American cognitive psychologist and popular science author. He is a professor in the Department of Cognitive Sciences at the University of California, Irvine, with joint appointments in the Department of Philosophy, the Department of Logic and Philosophy of Science, and the School of Computer Science.

Hoffman studies consciousness, visual perception and evolutionary psychology using mathematical models and psychophysical experiments. His research subjects include facial attractiveness, the recognition of shape, the perception of motion and colour, the evolution of perception, and the mind-body problem. He has co-authored two technical books: Observer Mechanics: A Formal Theory of Perception (1989) offers a theory of consciousness and its relationship to physics; Automotive Lighting and Human Vision (2005) applies vision science to vehicle lighting. His book Visual Intelligence: How…

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